So you have heard nonstop about Twitter, and are ready to see what all the fuss is about. You want to know if this can help your law practice (or other variety of business), but you are not sure how to get started, or if it is even ethical to use as a lawyer. Perhaps you are like me and you don’t know a tweet from a twit, whether you should RT or RSVP, and have no clue if it is good to follow or be followed. If that’s the case then let me suggest a book for you.
Jared Correia’s book Twitter in One Hour For Lawyers is a no-nonsense overview of Twitter and it’s uses for a lawyer. Jared Correia is the Senior Law Practice Advisor with the Massachusetts Law Office Management Assistance Program (LOMAP). I had listened to Correia during an interview with Solo Practice University founder Susan Cartier Liebel on the topic of social media and was very impressed with his ideas and vision on this topic, so I gave the book a shot. The book is Published by the ABA law Practice Management Section.
The first 155 pages could be used as a standalone tutorial for anyone on how to setup and use Twitter effectively, as well as the reasons why it makes good sense. These first 4 parts give practical advice as well as detailed instructions, which could and should be used by anyone getting started in the Twitterverse regardless of their chosen profession. As well as reasons to NOT use words like Twitterverse. The book then pauses to discuss the value of Twitter as a business tool and information source. Perhaps the most useful portion of the book for me was the detail discussion of the types of engagements, including explanation and use of such commands as retweets, mentions, hashtags, favorites and lists. Correia also spends time briefly discussing the use of third-party applications and the advantages of cross posting.
In the end I feel this book is an excellent place to start, it helped me to understand some of the language and command barriers that were keeping me from jumping into Twitter. I also think it will be a good resource for me to keep near my desk to help me as I continue to learn the landscape. In fairness I do wish the book had covered more mobile applications, and had spent more time on third-party apps (similar to what it did with the initial setup of Twitter). Also some of the initial setup screen shots and procedure from the book did not match up with what I saw on my computer screen, but I am sure this is due to newer versions of twitter being released after the book was published. OH…One last thing It took me more than one hour to read…but I’m a slow reader and I did finish it in one sitting. 🙂
So go out and get this book, and add it to your collection. In fact buy an extra one, because this is the kind of book that gets borrowed and never returns.